The entertainment industry’s visual effects (VFX) use has advanced significantly, changing how narratives are presented on large and small displays. This blog examines the development of visual effects (VFX) and its influence on film and television. It traces their history from the earliest days of computer-generated imagery (CGI) to the more recent creation of deepfakes.
CGI revolutionised visual effects by using digital technology to build realistic and magical worlds. Early on, CGI was mainly employed to improve practical effects or create animals and locations impractical to produce using conventional techniques. The pioneering potential of computer-generated imagery was demonstrated in films like The Matrix (1999) and Jurassic Park (1993), which captivated audiences with spectacular images.
The powers of VFX increased along with technological advancement. CGI is now easily incorporated into films and TV shows, allowing creators to push the limits of their imagination. CGI has evolved into an essential tool in the contemporary narrative, from building fully digital sets to generating photorealistic characters.
However, the emergence of deepfakes has given visual effects a fresh moral and artistic perspective. Artificial intelligence and machine learning algorithms are widely used in deepfakes to alter or swap out a person’s face in a video or photograph, frequently producing realistic-looking but fake content incredibly. Deepfakes have prospects for amusement and visual deception, but they also highlight issues with inaccurate information and the potential for abuse.
The entertainment landscape has changed due to the advancement of visual effects from CGI to deepfakes. CGI has made it possible for filmmakers to create previously imagined worlds, while deepfakes have raised questions about the integrity of visual media. The future of visual effects for the entertainment business is full of exciting opportunities and complex problems as technology develops everyday.
