Amazon said earlier this year that it would begin adding commercials to movies and TV series streaming via its Prime Video service. Now, the company has revealed the exact date on which these ads will begin to appear: January 29. In an email to clients regarding the impending switch to “limited advertisements,” the firm stated, “This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time.”
Compared to other streaming TV providers and linear TV, our goal is to have noticeably fewer advertisements. You don’t need to do anything, and the cost of your Prime membership hasn’t changed,” the business stated. To continue avoiding advertisements, customers can choose to pay an extra $2.99 a month.
The remainder of the email lists all the advantages of having a Prime membership, presumably in an effort to discourage recipients from canceling due to this choice.
Right now, Amazon Prime costs $14.99 a month, or $139 a year. (You may subscribe to Prime Video separately for $8.99 a month.) With the new price for ad-free streaming, Prime would now be a little under $18, while standalone Prime Video would be slightly under $12.
Amazon also runs the free streaming service Freevee, which features advertisements. “Live event content, such as sports, and content offered through Amazon Freevee will continue to include advertising,” the company writes in an email.
The action is being taken in response to rival streaming services’ ongoing efforts to jack up all subscription prices and force users on their most affordable monthly plans to watch advertisements. On their most affordable packages, Disney Plus, Hulu, Max, Netflix, and Paramount Plus all have advertisements. Amazon Prime’s monthly fee is staying the same, but starting on January 29th, you’ll have to pay extra if you want to keep getting the same benefits that you do now.