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Mobileye’s new latest car tech reads road signs to better pester you about speed.

Mobileye, a developer of driverless car technology, has developed a new vision-only system that can automatically detect and sense speed limits. The new offering from the company is a form of Intelligent Speed Assist (ISA) solution that can not only decode signs with illustrations of children playing but also automatically read the numbers on speed signs. It then communicates the appropriate speed modifications to the vehicles.

Israel, Norway, Switzerland, and Turkey are also among the countries that have certified Mobileye’s new ISA system. It happens at a time when the EU is introducing new General Safety Regulation (GSR) regulations that mandate live speed limit sensors be installed in every new car.

The speed limit can often be found on the instrument cluster of many modern vehicles using GPS position and data that is accessible to the vehicle. Somewhat more advanced cars can scan speed limit signs with a camera and even adjust the cruise control speed automatically to match.

Then there are more sophisticated computer systems, such as those made by Mobileye and Tesla, that aim to make cars autonomous. After a deadly accident, Tesla broke connections with Mobileye, claiming that the company’s technology was unable to discriminate between a laterally crossing truck and the sky behind it. Tesla had previously employed Mobileye processors for its Autopilot system. Even if active response systems and reading speed limit signs are already among those technologies, they are now too expensive for the majority of vehicles on the road.

While built on Mobileye’s cutting-edge EyeQ platform, the new ISA system is a collection of software designed specifically for making speed judgements. It can be installed by automakers that currently use EyeQ4 and EyeQ6 chips from the company in their automobiles.

The ISA technology can make decisions based on road type even in the absence of signs, read text on signs signalling city entrances, read text on current and future signs, and detect sign signatures from existing and future signs.

According to Mobileye, it possesses 400 petabytes of driving-related video data that was collected globally and used to develop this ISA. The company claims that their new vision-only technology is both more efficient and more cost-effective than current map-based solutions.

Later this year, “a major global auto group” will incorporate the new ISA system into “two vehicle brands” and offer it on some models in Europe, according to Mobileye. Starting in 2024, it will also be offered on vehicles made by three other automakers.

Volkswagen is testing the Level 4 autonomous system from Mobileye in Austin using its ID Buzz electric vans.


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