Electronic gadget manufacturer LG is set to be the second company to introduce NFTs to smart TVs. Before LG, only Samsung enabled the buying and selling of NFTs through smart TVs. LG Art Lab is the name given to this unique NFT marketplace that will be accessible via smart TVs. Now users of select LG smart TVs will be able to browse, buy, and sell NFTs from their smart TVs directly. However, this feature will initially be available only in the United States and only on TVs with webOS 5.0 or later. The first series of NFTs to debut on LG Art Lab would be from the popular sculptor Barry X Ball. These NFTs will drop on 22nd September 2022.
However, it is worth noting that the process is not TV-exclusive. Users will still need their smartphones to finish the transaction. If they only want to browse NFTs, they can do so from the TV itself. To initiate a purchase, they will have to scan a QR code on the TV screen which would take them to the Wallypto app. Users must also own the USDC token to be able to make a purchase.
LG is using the Hedera network for their NFT marketplace instead of the more popular Solana or Ethereum network. Hedera uses hashgraph, which is touted as a better alternative to the blockchain system. LG expects NFTs to become default screen savers for many of its users. This move may also spark a new interest in TVs which have gradually gone down in popularity due to smartphones and tablets.
