The head of Instagram, Adam Mosseri, announced on Wednesday that the app now enables users located anywhere in the world to save public reels to their own personal devices. Before this rollout, the only way to view reels was to save them to your Instagram app and view them at a later time.
Mosseri mentioned on his Instagram broadcast channel that downloaded reels will have an Instagram watermark with an account name. This watermark will be similar to the one that is displayed on TikTok.
Users can save a reel by tapping on the share button and choosing the download option from the menu that appears. It will be possible to disable downloading for a user’s reels via their account settings. You can disable the download option by going to Settings > Privacy > Reels and Remix and tapping on the “Allow people to download your reels” toggle. This will remove the option from your account.
Notably, if you download a reel that has a licensed audio clip embedded in it, the video that is downloaded will not have any audio embedded in it. Only reels that already had accompanying audio tracks will have sound when the clip is downloaded.
In June, the company began enabling the download of reels for users located in the United States; it is currently expanding this capability to users located in other parts of the world.
After the year 2021, Instagram will no longer recommend videos that contain a TikTok watermark or any other type of watermark. YouTube began inserting a logo-based watermark into downloaded versions of its short video product, known as Shorts, in August 2022 in order to discourage cross-platform sharing of the content.