FedEx, a logistics firm, today unveiled FDX, a platform for online shopping. By providing merchants with services like demand generation, fulfillment, tracking, and post-purchase experiences like returns, the platform is expected to go up against Amazon.
According to the firm, FDX is already under private preview, with plans to debut widely in the fall of 2024. Companies can use a form to express their interest in giving it a try. The company did not mention the brands that were a part of the test program.
The announcement from FedEx is full of marketing platitudes, such as “data-driven,” “digitally-led,” and “end-to-end e-commerce solution for businesses of all sizes,” but it is lacking on specifics, such as how it would take on current platforms.
According to the firm, retailers may utilize FedEx’s services, including ShopRunner, an e-commerce platform it purchased in 2020, to contact customers, handle carts, track parcels, keep track of carbon emissions from deliveries, and handle refunds.
For many years, Amazon has provided merchants with the ability to utilize its shipping and logistical infrastructure through the Fulfiled by Amazon (FBA) program.
Amazon began permitting independent retailers who presently utilize FBA to list Prime-eligible products on their own websites in 2022. The massive online retailer made this option available to all US retailers in January 2023 and gave them permission to display Amazon product feedback on their website. Amazon added more benefits to Buy With Prime in November of last year, including customer service and simple returns.
When it comes to package deliveries in the United States, Amazon has been surpassing competitors FedEx and UPS, according to a Wall Street Journal article from last year.
FedEx and Amazon terminated their air express and ground delivery agreements in 2019. At the time, the Tennessee-based business said that during the course of the year, which ended in December 2018, Amazon accounted for just 1.3% of total revenue. After a year, Amazon removed the restriction that prevented independent retailers from using FedEx’s ground delivery service for Prime orders in December 2019.