DuckDuckGo is one of the few search engines that put privacy and confidentiality at the forefront of its operations. It has been touted as a privacy-focused alternative to Google for a long time. Now the company has come up with a new service that allows anyone to get rid of email trackers.
Companies send thousands of emails every single day to anyone who has a remote chance of buying their product or service. However, the purpose of these emails is not just to convince you to buy the said product/service. Every time you click on one of these emails, trackers present in the email collects data from your inbox to make a more comprehensive customer profile.
Most people are not aware of how email trackers work, which is why they don’t think twice about opening these emails. DuckDuckGo’s new service forwards emails from a separate, dummy email address, which then deletes the tracking pixels from the original email. Additionally, DuckDuckGo now allows you to respond to emails using your Duck forwarding address rather than your private email.
In a recent blog post by DuckDuckGo’s Omid Majdi, the company announced that the service is now available as an open beta. Previously, it was only available as a closed beta to a limited number of people.
Most people today are waking up to the importance of privacy. DuckDuckGo is one of the leading companies that has taken positive strides in the direction of user protection, and this new service adds more momentum to its pace.