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HomeAutomotiveCybertruck's Bold Design No Gimmick, Says Tesla's Chief Designer.

Cybertruck’s Bold Design No Gimmick, Says Tesla’s Chief Designer.

The lead designer of the electric car maker declared on Thursday that the Cybertruck was not an experiment and that its angular, polarizing style would help boost the Tesla brand.

“The Cybertruck is not just a vehicle; it’s a statement,” declared Franz von Holzhausen, Chief Designer at Tesla, as he unveiled the stainless steel behemoth at the Petersen Automotive Museum. Love it or loathe it, the Cybertruck’s sharp edges and exoskeleton design have divided opinion, but one thing’s for sure: it’s got everyone talking about Tesla.

The long-delayed Cybertruck starts at $60,990, more than 50% more than what CEO Elon Musk boasted about in 2019. It has a lower range than first promised.

Part of the reason for the truck’s all-angle stainless steel exterior design is that a traditional press cannot bend curves in steel. Von Holzhausen further claimed that the design was influenced by the F-117 Stealth Fighter fighter from Lockheed and the radically angular Lamborghini Countach.

The Cybertruck’s launch did not go exactly as expected.

Von Holzhausen threw a metal ball at the truck at its 2019 debut, shattering two of the reinforced glass panes. At a different event last month—the one where the first trucks were brought—he threw a baseball at the windows, but it missed without breaking any glass.

A gasoline-powered car was also seen in a recent viral video pulling the Cybertruck, which was towing a Christmas tree, up a hill that it was unable to ascend.

Von Holzhausen, however, defended the truck, saying that his kids like having their schoolwork picked up in the Cybertruck and that people have confused him for Elon Musk when he drives it.


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