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AI Assistants Coming to WhatsApp, Instagram, and Messenger as Meta Unveils Image Generation Tool Emu.

Meta unveiled a range of fresh offerings at its Meta Connect annual conference on Wednesday, introducing the Meta Quest 3 mixed reality headset and a set of smart glasses developed in partnership with Ray-Ban. Along with the hardware, the business unveiled its own artificial intelligence (AI) assistant, Meta AI, as well as a number of AI-enhanced experiences across a number of Meta’s devices and apps, such as AI stickers in Meta apps and AI editing capabilities for Instagram. On WhatsApp, Messenger, and Instagram, Meta AI—a conversational generative AI assistant similar to OpenAI’s ChatGPT or Microsoft’s Bing—will be accessible.

The company’s proprietary model, which incorporates Llama 2 from Meta’s extensive language model, will power Meta AI. According to Meta, the AI assistant will scan the internet using Bing search to deliver information in real-time in response to text-based questions. Additionally, Meta AI will produce graphics from text commands. The AI assistant can help you create a grocery list, prepare meals, and schedule hiking trips with your pals in a group chat. Users can ask the AI helper to perform something by typing “@MetaAI/imagine” in their chat box and then providing detailed text instructions. The company’s most recent products, the Meta Quest 3 and the Ray-Ban Meta smart spectacles, will also feature Meta AI.

The company demonstrated AI avatars with unique personalities in addition to its usual AI assistant. 28 AI individuals with individual backstories and behaviours are being brought in by Meta. These AI characters will also feature some public figures and influencers with whose likenesses Meta has partnered in order to communicate via WhatsApp, Instagram, and Messenger. Famous individuals including Dwayne Wade, Kendall Jenner, Mr. Beast, Snoop Dogg, and more will appear as AI characters.

Expressive media universe, or Emu, is the name Meta gives to its image creation tool. In apps like WhatsApp or Instagram, the technology can also instantly create AI stickers that users may share with their friends based on text prompts. During the presentation, Meta CEO Mark Zuckerberg commented, “It’s high-quality, photorealistic.” But one of the best features is how quickly the Emu creates. Not a minute has passed. He continued, One of them can be generated in five  seconds.Over the course of the next month, this tool for creating personalised stickers will be made available to a small number of English-speaking users across WhatsApp, Messenger, Instagram, and Facebook Stories.

The company that owns Facebook is also introducing new AI-powered image editing tools, notably two new capabilities called Restyle and Backdrop that draw on Emu tool technology. Restyle functions as a special filter that responds to human input. Restyle will modify your photographs to reflect a specific mood based on a single descriptor or a more specific request. Additionally, as its name implies, Backdrop enables users to alter the background of their photographs using personalised prompts. Both tools will produce images with indicators indicating they were produced using AI. Restyle and Backdrop were on their way to Instagram, according to Meta, but she did not give a specific release date.


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