What Works More; TV Advertising or Users’ Manuals

What is TV advertising in this age of growing the Internet usage. TV is a good marketing medium. Think about it. We are so desensitized to commercials. We use them for food or bathroom breaks during hot debates or we just downright fast forward through them. I know that I can’t stand watching them, so I just forward through them. Bye, bye commercials. Another reason I don’t watch is the quality of the commercials. I see far too many local commercials that are just annoying and awful to watch. What are these business owners thinking when they make those commercials?

I see a new trend; people looking up on the Internet for users manuals or instruction and guide books to get have meaningful information about products. That is cool and very subliminal. No?

Real tangible point in this is that people can have a look at user’s manual; without buying a product. I love it because that is how I can get the feeler of a product before I pay for it. This will ultimately improve their overall marketing effort and increase their brand image. Manufacturers and advertisers should want more manuals online (have a look a Techno Station and you will know) and seek to reach out.

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